Kathleen here. I checked with Cindy, my sister WordQueen and self-appointed Kathleen-editor, to see if the above title would lead to any permanent facial tics for her. She said, “No,” so it must be okay.
I got a Wii™ for the holidays. It looked like a ton of fun, and I thought it would be a great way to minimize the danger of my becoming an office-chair potato. Although I have taken time out to eat, sleep, and deal with personal hygiene activities, I’ve spent quite a few hours playing with the sports and sports resort discs that came with my console. In fact, I was at it long enough yesterday to wake up this morning with strained gluteal muscles – the dreaded Wii™ Butt.
Part of what led to this muscle strain was taking a fitness assessment available on the sports disc. You run through some activities, and you’re assigned a “fitness age” based on your performance.
The good news is that the Wii™ is at least as much fun as I’d hoped it would be, despite the fact that I really stink at most of the activities. The bad news is that I am apparently, in Wii™ terms, a geezer.
While I’m understandably bummed at being evaluated as older than my real age (do not ask by how much), I’m also fired up to improve my score.
It struck me that this is a great metaphor for setting and tracking business goals. If Cindy and I don’t know exactly what we want WordQueens to generate in terms of raving fans and revenues, how will we know when we get there? Answer: We won’t. How will we easily stay motivated to do what it takes to reach those goals if we don’t see our progress? Answer: We won’t. How will we be able to celebrate meeting and exceeding those goals? Answer: We really won’t.
OTOH, when we do know where we’re going and why we want to get there, it’s much easier to deal with frustrating and occasionally painful steps along the way. The business equivalent of sore butt muscles is a sign that we’re in motion, moving purposefully toward our goals…and that makes the discomfort a lot more tolerable.
So my question for you is this: Just how much discomfort are you willing to go through to get what you want?