WQ Cindy here, all wrapped up after reading “The Big Leap”, by Gay Hendricks in my book club, and concluding I have an “Upper Limit Problem”. Hendricks defines a ULP as something everyone has, even if a little bit, that holds one back from achieving one’s true potential. I recently uncovered mine as the fear of going public.
I’m not a fan of being in the public eye. I’ve spend decades doing one of my favorite things, “doing deals”, in tidy back room offices, work rooms and board rooms with no need for anything but results, and the bonus: Fun. It was recently a giant stretch to finally build my website using my own name, for crying out loud, even though I’ve owned the domain name for years.
It should not have been a big leap for me to surmise that when WordQueens decided to offer copywriting services, creating written marketing content for our clients to broadcast their genius to the world, I would need to deal with my own “stuff” around a more external presence. During my growing up years, it was prudent not to outshine anything in my vicinity, to “blend in”. At 5’10”, blending wasn’t natural for me, which should have been my first clue. I could, however, manage a lower profile doing the work I offered the world.
Keeping with the Universal Law, What We Resist Persists, the creation of WordQueens’ website subconsciously unveiled my “public” angst again. It was no accident when WQ Kathleen brought two tiaras to a meeting one day, that I thought they were darling, amusing and symbolic. In private, that is. She went on to inform me that we would be taking pictures in the delicate headdresses and subsequently be posting them on our website. First thought: Not a chance. Immediate following thought: BPS. Borderline Professional Suicide. I don’t DO “public” in the first place and could even grasp that Kathleen’s petite presence could pull off wearing a tiara as a darling add-on, considering the main theme in our mission statement is “fun”. Yet, at 5’10” and having grown children…a tiara? Good grief. I wasn’t finding the humor and she didn’t mean it to be funny. She was as serious as a heart attack, told me to simply suck it up then promptly informed me where we were going to get pictures taken. You’ll need to hunt for my photo here before I make it easy for you with a link. Just sayin’.
Now technically, my picture is Not Visible right here. Yet am I Invisible?
“Public” is different now that communication is done through a device with a screen. The online world did that to us and for us. All day, every day, anywhere. Facebook just hit the 700 million users mark, meaning there are only two countries on the planet that have a bigger population than that online community.
Celebrations are documented as permanent. So are mistakes. Reputations could be made or ruined with an upload, sound bite or 140 key strokes – or less. Our reference to time changed, too. “Now” really is darn close to well…now. Remember when we would send faxes “now” and it thought it was instant, yet it wasn’t? Online posts and mobile texts can generate a response in a finger-snap.
What does “flying under the radar” or “working behind the scenes” really even mean anymore? Unless one is actually “blocked” on a social or email site deeming one truly invisible, then one is simply not visible unless sought out (or as some say, creeped) or stumbled upon in a newsfeed or some site link.
Is it an effective marketing strategy to be stumbled upon?
With the marketplace in some way screaming, “Pick Me! Pick Us!”, what is your Visibility Factor? Given the sea of choices your ideal consumer has available for the solution you provide, can they find you? What makes you their unique solution? What is the purpose of your marketing message and brand if isn’t to keep you top of mind for what you uniquely offer your ideal clients? If you are Not Visible, you are as good as Invisible in the marketplace.
Ok. I need to put away my mirror now…..